Michaels’ New Logo

Filed under: Reviews — Alicia @ September 24, 2008

If you live in North America, chances are there is a Michaels store near you. I visit mine often enough. That’s where I buy my acrylic yarn to make amigurumis, and where my parents spend countless hours buying art supplies.

Well, it seems Michaels is going over a branding overhaul: they have a new logo!

Michael's NEW logo

Michaels' new logo

I like it so much more than the original. Which in my opinion was old-fashioned, and un-cool.

Michael's old logo

Michaels' old logo

Crafters are more than old ladies scrapbooking (not that there is anything wrong with that). We are inventive, creative, hip and imaginative. I think the new logo is closer to that.

Now I just hope they redo the website… ugh!

If you want to read more about the re-branding, check out the article on Brand New. That’s how I learned about it.


  1. What do you not like about their website? I think their website does a good job of content and commerce. After all, online retailer websites can’t be too creative because they’re business-related.

    Comment by David — September 26, 2008 @ 9:45 am

  2. the michaels logo need a change – hope this works for them!

    in re to david’s comment – michaels.com is a completely unhelpful website – it may be okay visually but the content needs a total overhaul! they really need to have a complete online store and potential customers should have the ability to check if items are instock at a local store. That would be so much more helpful then the tips and ideas for crafters, which seems to be its main focus. i get frustrated everytime i visit the site and its enough to send me elsewhere to shop!

    Comment by caro — November 7, 2008 @ 9:22 am

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